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Most modern mobile phones are manufacured with Bluetooth enabled as a default protocol, this is an industry standard short range wireless communication technology used in many devices world wide. Proximity Marketing is the sales / information tool for the modern retail Business or Organisation, It enables the user to very simply and quickly create a message including graphics, photoraphs and sound and transmit that message within their immediate proximity to an unobstructed distance of 50 metres extendable to 12 km. As an example if you ran a shop in a small urban retail environment with a lot of passing traffic and decided on that day to have a 2 for one Sale. Create a text file, add a graphic and start your campaign within minutes. All Bluetooth enabled mobile phones in range will receive a request to accept your campaign message. Bluetooth marketing is absolutely free and there are no rental, contracts or transmission and set up fees. Once you purchase your hardware you are and will remain instantly completely in control of the information you wish to transmit. Proximity marketing is legal and non invasive, the recipient can either accept or decline your campaign message in exactly the same way as an unsolicited email. |